The following is a brief sampling of testimonials from readers of the book, "The Complete Guide to Successful Selling," and from students on Sales Training Courses:
"I have read many books on sales. The Complete Guide to Successful Selling is my favorite and at the top of the list. It is very helpful, fun to read and professionally written. The chapters are short and easy and the material is instantly applicable. Finally there is a technology that ANYONE can use to become proficient at sales." Chris N.
"Tell the author it's brilliant and well organized - a superior product. The best of the sales books I've read. My boss says it's 'new thought' on the subject - excellent. I'm sending a copy to the owner of an apparel company in NY. It's a very well thought out book - finally an advance in selling technology." Fritz A.
"There is a definite method to selling and The Complete Guide to Successful Selling really helped me to uncover the formula in clear, easy to apply steps. Thanks for the knowledge." Robyn L.
"Because of these materials I was able to build a better relationship with a key accounting manager at a large strategic account. I was able to expand and increase communication. The transactions were increased with the account and we are continually increasing the pipeline with new opportunities." J.R.
"These principles are laid out in a very logical, thoughtful and approachable gradient. Like a good building, a foundation was set and the framework of material was built up for a solid structure. I enjoyed it! It was actually fun to identify the components of my sales flow. It was enlightening to read and very understandable given my 10 years of sales experience. Thanks!" C.B.
"I purchased The Complete Guide to Successful Selling and I wanted to share some of my achievements in using the book so far. I found the points on building agreement and discovering interest amazingly simple and worth the time and effort to establish with a client. I noticed a tremendous increase in my ability to overcome the client's doubts and fears. In fact I watch them melt in front of me. I am in the wedding business and my success rate is nearly one for one closing ratio since purchasing this book and I have raised my prices by an average of 25%! So with a better closing ratio and price increase I am on target this year to triple my income! This book fills in the many missing gaps from other sales manuals I've read and distills it down to basics. I appreciate your book and I would say it was worth the price many times over!" Anthony G.
"I've been in sales for many years and have read many books on the subject. This book is different than anything I've read. While most books have some useful advice, this book gets down to fundamentals that are missing from all the others out there. By using the principles in this book I am always comfortable with my prospect, and they feel it. They are immediately set at ease. I'm just myself. I listen and it's very casual. I close 80% of my prospects in an industry where the closing rate is 30% and in an office where our company average closing rate is 40%. Buy this book and use the data! Be sincere with your prospects. I have to buy another copy - I gave the book to my sales manager and he won't give it back. Literally, he tells me he's not giving it back - ever!" Ian L.
"With the drilling exercises I have been able to increase my confidence. I can see now that there are steps in selling, each one a small increment toward the final sale. I feel I can apply these techniques and have a better understanding of the sales process. Each sale is a little different but I now have many more tools at my disposal to keep interest and agreement and close the sale!" C.M.
"We would have had a lousy trade show this year if we hadn't all done this course because there were many less buyers attending. But instead we did great - even after we had raised our prices 15%! We're now on track to beat every other year and we've been in business for over 30 years! What the course personally taught me as the Sales Manager was how to strategize and work out sensible tools that aid my sales force. We are now a winning team!" " Janet D.
"This course was a steady stream of validation of my personal experience and put a label on many ideas that I had been using for years. As a manager, it is nice to have a language that can be used for training and guidance. Talking about a customers 'tone' is very helpful to make communication clear about a rather abstract subject. The one idea that stands out in my mind is that of 'building agreements.' I will apply these ideas with greater clarity when I train sales staff and when I visit dealers." B.H.
"I find the course easy to do with well-organized data that helps me look at the sales cycle and break it down into its parts. In the first week after starting the course I got 3 sales the next week - an excellent statistic!" Trey M.
"I am in charge of training a group of 12 sales people in our company; some are brand new and some are seasoned sales professionals. All 12 sales reps are reading The Complete Guide to Successful Selling and doing the sales training courses. I'm hearing back some tremendous results! Several reps told me they have increased their ability to talk to customers and also in knowing the exact right issues to be addressed. There are also great tools on handing the more tricky customers." Gail G.
